Last month, The Luxury Network Nigeria in partnership with Business Day and Communications agency Robert Taylor Media, launched a national campaign titled Covid Heroes. The campaign aims to recognise outstanding individuals and organizations making a significant direct contribution, or exceptional input, in any field to combat Covid-19. The campaign is underpinned by a passion to create a positive and inspiring narrative inside Nigeria – especially during these challenging times. You can read more about it here.

The Covid Heroes campaign is part of a wider strategy designed to lend a new perspective to the conversation about Nigeria and boost the profile of the Nigerian luxury Industry. Prior to this, as part of a strategy to challenge the narrative about Nigeria, we co-hosted a panel discussion in partnership with the Financial Times in Mayfair, London, titled An Inspiring Conversation on the Future of Luxury: Spotlight on the Business of Luxury In Nigeria.

The current pandemic, though extremely challenging, is yet another opportunity to change the narrative, by telling the stories of some of the inspiring individuals and organisations in Nigeria. Through the partnership with Business Day and Robert Taylor Media, we hope to highlight the work of as many organisations as we can, thereby helping to generate more funding, while also inspiring others to follow in same footsteps.

Shown above are some images featuring The Luxury Network Team on an Outreach with Banky W and Lekki Food Bank. See the video here. For our interview with Mrs Bola Tinubu and the Cece Yara Foundation, click here. Over the coming days, we will shine the spotlight on the brilliant organisations we have selected including: CACovid, NCDC, Warif, UBA Foundation, The Food Project, Lagos Shapers; an arm of the Global Shapers Community (affiliated to the World Economic Forum) and many more.

The Covid Heroes campaign is driven by our ethos of working together and Creating Unique Partnerships between high-profile brands and organisations. Our primary goal is to stimulate a collaborative effort between key players in the Nigerian private sector – for greater impact in the fight against the coronavirus. We have already recorded some positive actions and a number of donations in direct response to the campaign. Together we can do more.

We would love to hear from you if you want to make a donation to any of the projects, or if you wish to partner with us. Thank you.