Over the past few years, luxury brands have steadily been building a presence in Nigeria. A couple events here, a few stores set up there, and we started to take notice. Naturally, Nigerians have a flair for the finer things so this development was very much welcome. It wasn’t long before local brands began to aspire to luxury standards as well. Today we have a healthy mix of local and foreign luxury brands thriving in the markets, and the world is starting to notice.

While these brands are thriving, there is no denying that a lot more can be done in the way of presence awareness and client accessibility. This is just one of the reasons why we are excited about the launch of The Luxury Network in Nigeria.

The Luxury Network International is the world’s leading luxury affinity marketing group and private membership club for luxury brands and high-end service providers. Basically, it is a private consortium of 60 semi non-competitive premium brands in each luxury capital of the world, working together at senior director level for mutual business and client development.

The Luxury Network was launched in London in 2007 and covers areas of the luxury market such as private jets, yachting, motor concierge, health & beauty, wealth management, premium real estate, exclusive travel, golf, jewellery & watches, entertainment, fashion, and many more. Having built up quite an impressive reputation with more than 20 years of experience and offices across Europe, Australia, Asia, the Middle East, America, and parts of Africa, their membership portfolio boasts the world’s leading brands including Ferrari, Johnnie Walker, Bentley, Cartier, Abercrombie & Kent, Qatar Airways, Bugatti, Mercedez Benz, Lamborghini, Lotus, Bvlgari, Porsche, BMW, Vertu, and Bang & Olufsen, amongst others.

Officially launching in July, The Luxury Network is set to carve a new face to the luxury space in Nigeria by forming a consortium of the finest home-grown and international luxury brands. The aim is to set a standard for the term ‘luxury’ inside Nigeria and to create a platform that will facilitate discussion, interaction and collaboration between the players across all the sectors, within the luxury space. They will achieve this by fostering a more strategic approach to marketing activities by giving member brands direct access to valuable, pre-qualified, high net worth clients, both locally and internationally.

According to The Luxury Network Nigeria CEO, Cas Ojo, “The recent economic slowdown has somewhat distracted from the ‘Africa rising’ narrative of recent years, but The Luxury Network remains very confident of the immense untapped potential, and are committed to the advancement of Nigeria. By bringing together the finest home-grown luxury brands and creating an easy route-to-market for international brands, The Luxury Network Nigeria will position itself as a useful tool and contributor to the expansion of Nigeria’s luxury industry.“

Brand alignments, joint collaborations, product placements, media sharing, B2B and B2C networking events are just a few of the methods through which The Luxury Network plans to increase awareness and explore new business development opportunities for and among its members. We eager to how quickly their presence and involvement as key players in the Nigerian luxury market will shift the brand-client dynamics in the country.

This article was originally published on The Luxe Digest